WORK
Six engagements. Real stakes.
A working index, not an archive. Each entry reflects the moment, the strategy, and what changed because of it.
Where we advise
01 - 04
01
Strategic Communications
Narrative strategy, messaging, and campaigns for organizations navigating change.
02
Crisis & Reputation
Preparedness and rapid response for when the story is already moving.
03
Executive Communications
Positioning, messaging, and media readiness for those who speak for the institution.
04
Community & Stakeholder Engagement
Public trust and coalition building for initiatives that only work if people believe in them.
The RRight Now Way™
Senior counsel
Every engagement is led by senior counsel, start to finish.
Journalism roots
We understand how information moves, and how trust is won or lost.
Judgment first
Judgment before deliverables. Activity is not the objective.
Nimble execution
The right experts for each project, without agency overhead.
Culturally competent
Every engagement is approached through a culturally competent lens.
BEHIND THE FIRM
REGINA CARSWELL RUSSO
FOUNDER & CEO
Two decades in journalism, before advising the executives and institutions now trusted with the hardest conversations.
Regina's newsroom background shapes how RRight Now works: how information moves, how people make sense of complexity, and what happens when organizations lose control of the narrative.
Insights & speaking
SIGNATURE TOPIC
Communicating When the Stakes Are High
SIGNATURE TOPIC
Trust Is a Business Strategy
SIGNATURE TOPIC